The Big Bang Theory of Localization

We'd love to have your feedback and ideas for future episodes of Retail Unwrapped. Just text us!The last mile delivery race is the key to a positive customer journey, and the last point of distribution must be as close to the consumer as possible. Amazon owns the science of distribution with its proliferations in delivery jets, trucks and drones supported by high tech. Now the last mile is coming to you with the explosion of thousands upon thousands of neighborhood stores across the country and a reduction of big-box urban flagship stores and malls.With more and shorter supply chains, retail becomes more relevant to its core customers who demand more personalization and better service. Robin Lewis and Shelley E. Kohan, chief strategy officer of TRR, explore the big emerging story of huge legacy retailers demassifying and going local supported by AI and analytics. It's back to the future with local stores that know you by name. Listen and learn.For more great content check out TheRobinReport.com for articles, webcasts, and podcasts, and be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.Music Courtesy of MixaundFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.