The Big Game Preview with Marketing Expert David Schwab

David Schwab (@David_Schwab), Executive Vice President at Octagon, joins Sports Business Radio to discuss the ad lineup for #SuperBowl 58 in Las Vegas on February 11. Companies will pay over $7M for the airtime on CBS for a 30-second ad during the telecast. Schwab, who works closely with top brands, celebrities and influencers, tells us how much the companies advertising in the Super Bowl are likely paying for celebrities to appear in their Super Bowl ad, how much production of the ad will likely cost and how the companies should be activating their Super Bowl ad online before and after the big game. Schwab also discusses the impact of Las Vegas hosting the Super Bowl for the first time ever and the parties that will be thrown during the week leading up to the game. Lastly, we ask David if he thinks the viewing audience for this Super Bowl will break last year’s all-time record viewing audience of 115.1M viewers. LISTEN to Sports Business Radio on Apple podcasts or Spotify podcasts. Give Sports Business Radio a 5-star rating if you enjoy our podcast. Click on the plus sign on our Apple Podcasts page and follow the Sports Business Radio podcast. Follow Sports Business Radio on Twitter @SBRadio and on Instagram, Threads and Tik Tok @SportsBusinessRadio. This week’s edition of Sports Business Radio is presented by Boingo Wireless. Now more than ever, staying connected is what matters most. Email [email protected] to find out more about how Boingo can help your venue stay connected. Join venues that are Boingo partners such as Petco Park and State Farm arena. Visit www.boingo.com. #NFL #SuperBowl #LasVegas #SuperBowlAds #Marketing #Celebrities #Football #Entertainment Learn more about your ad choices. Visit megaphone.fm/adchoices