THE BIG GOOD With Kelsey Patterson

How does an organization successfully host an event that provides funds to multiple nonprofits to maximizes a positive impact on their community? Today, I talk with THE BIG GOOD co-founder Kelsey Patterson about their upcoming annual flagship fundraising event THE BIG GOOD, which benefits three organizations in North Texas: The Tarrant To & Through Partnership, United Community Centers, and UpSpire. THE BIG GOOD, is an organization founded by Gary and Kelsey Patterson & Leon Bridges that assesses key need gaps in the North Texas community. The organization works with select nonprofit partners in the area through three-year partnerships to provide maximum community impact. In this episode, Kelsey provides great insights on a range of topics including effectively engaging celebrities for your gala, how combining sport and music at your event enhances the guest experience for your donors, and ways that a comfortable, casual-chic vibe entices donors to give more generously.