The Big Lie Killing Indie Breweries – with Grant McKenzie (Peroni, Asahi, Pilsner Urquell)

Think your beer will sell itself just because it’s good? That’s the biggest lie in brewing, and it’s holding indie breweries back. ⚠️🍺In this episode, I’m joined by marketing veteran Grant McKenzie (Peroni, Asahi, Pilsner Urquell) to bust the biggest myths around brewery marketing and brand growth.We dig into:– Why “great beer” isn’t a strategy– What big beer brands get right (and indies must learn)– Why loyalty is a myth, and growth matters more– Product, price, placement, and positioning done right– 2025 beer trends: non-alc, mid-strength, flavour-forward👉 If you want your brewery to survive, and thrive, this is essential listening.