The Big Miss – How Businesses overlook the value of emotions with Zhecho Dobrev

The CX Goalkeeper had the great opportunity to interview Zhecho Dobrev LinkedIn Headline: Author | Customer Experience and Behavior Science Consultant & Trainer Highlights: 00:00 Game Start 00:37 Zhecho's introduction 01:56 His values 04:16 Where does the idea of writing such a book come from? 07:39 why did you decide to write about emotions? 09:51 The emotional signature 16:41 Where should companies start if they need to care about emotions? 18:51 Restructuring surveys to cover also emotions 21:37 What should business do from a strategical point of view? 22:19 Seven business practices for an emotional connection 23:02 The most remarkable example 25:27 Customer Science 29:29 The future of Customer Experience 31:37 Zhecho book suggestion 32:21 His contact details 32:55 Zhecho's Golden Nugget and much more on https://www.cxgoalkeeper.com/ZhechoDobrev #cxgoalkeeper #customerexperience #podcast #leadership