The Big Rethink

Unprecedented. Uncharted. Uncertain. These are just a few of the words being used to describe the times we're navigating as we deal with the COVID-19 pandemic and its fallout.  And given the degree of uncertainty we continue to face, it's hard to know exactly what this will mean for Canadian charities and their fundraising. What will be the impact of the pandemic on Canadian charities? What are the challenges and opportunities? How will this change how organizations raise money? We're delighted to bring you the perspective of five of the sector's most knowledgeable and thoughtful voices who will share their thoughts and advice on these questions. In this first conversation, we hear from with Bruce MacDonald, President & CEO of Imagine Canada.