The Big Shift and What It Means to Agencies with Tricia Melton

Tricia Melton is a brand strategy and marketing consultant with a stellar pedigree as an executive in the TV/cable industry. In this episode, Joel Pilger and Tim Thompson interview Tricia as they discuss: The Big Shift: thanks to the evolution of VOD and OTT, the viewer now owns the entire experience. Despite the disruptions, for design and branding companies, “out of chaos, comes opportunity” But where are the opportunities? Maybe you as an agency owner don’t have to have all the right answers. Maybe just start asking your clients the right questions? When a need arises, how does your creative shop's brand – being narrowly positioned – influence whether or not the client calls you with a job? And if your brand is off, how do you get it back on track? --- Send in a voice message: https://podcasters.spotify.com/pod/show/revthinking/message Support this podcast: https://podcasters.spotify.com/pod/show/revthinking/support