The big squeeze: how consolidation puts pressure on agencies. With Michael Farmer (Farmer & Co)

Want to sell your agency? You can. But ask yourself the right questions first, and above all, don't sell to a holding company, says Michael Farmer. Holding companies are obsessed with cost reduction, which leads to erosion of creative talent and ultimately the value of the agency itself. Find out in this episode how agencies can remain successfully independent, and why private equity is sometimes a better option than listed holding companies.