The Big Story: BTS is back... but can they pump more money into Singapore than Taylor Swift?

Global K-pop supergroup BTS is finally returning to Singapore for the first time in seven years, taking over the National Stadium this December for a massive four-night run as part of their BTS World Tour ‘Arirang’. As fans across the region scramble for tickets, many are wondering if “BTSonomics” could become Singapore’s next big tourism and spending boom, much like the impact Taylor Swift’s Eras Tour had in 2024, with packed hotels, soaring flight demand and increased tourism spending. So what could BTS’ return mean for Singapore’s economy and reputation as Asia’s entertainment hub? On The Big Story, Hongbin Jeong speaks with Dr Kevin Cheong, Lecturer in Business at the University of Newcastle Australia, to find out more.See omnystudio.com/listener for privacy information.