The Big Story: Can you afford the latest gadgets of 2026? Memory price surges say ‘maybe not’

Your next phone, laptop, or gaming rig could cost a lot more, and it’s not just inflation. Memory chips, the tiny components that make your devices run fast, are suddenly in short supply, and prices are soaring. From iPhone upgrades to high-end gaming PCs, Singaporeans are starting to feel the pinch. Why is this happening, and how long will it last? On The Big Story, Hongbin Jeong speaks to Associate Professor Goh Puay Guan, Analytics and Operations Department, National University of Singapore’s Business School, to find out more.See omnystudio.com/listener for privacy information.