The Big Tech Shift Coming to Hotels In Next 24 Months: My Unfiltered Thoughts on Personalization in Hospitality - Martin Soler

In this episode, Martin Soler, a former hotel general manager who is now a fractional CMO for large travel tech companies and the co-founder of 10minutes.news, shares his insights on how hotels can use technology to provide personalized experiences for their guests at scale.Listeners will learn:Why only 9% of most hotels' guests are likely to return (12:51)How to gather meaningful guest information to surprise and delight them without being annoying (14:23)Martin's bold prediction about a big tech shift coming to the hotel industry in the next 24 months (08:33)The importance of having a property management system (PMS) that is guest-centric rather than room-centric (05:25)How hotels can prepare for a future of hyper-personalization, even if they can't change their PMS right now (10:05)The significance of cleaning up existing guest data and collecting the right information to create personalized experiences (11:58)Subscribe to Martin's personal newsletter, Tell, here A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands