EPISODE · May 29, 2025 · 2 MIN

The big three KPIs all SEO teams should report on

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Reporting the right SEO metrics to executives is crucial. Travis Tallent, Director at Brainlabs, shares the three essential KPIs every SEO team should track and report. He emphasizes revenue/conversions as the primary metric, followed by comprehensive search share of voice (including organic, paid, and AI visibility), and brand search trends as indicators of overall performance. These metrics effectively communicate SEO value to senior leadership in language that resonates in board meetings and investor presentations. Show NotesConnect With: Travis Tallent: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Prioritize revenue, search share of voice, and brand visibility as essential SEO KPIs with Travis Tallent from Brainlabs.

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The big three KPIs all SEO teams should report on

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This episode was published on May 29, 2025.

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