The BigDeal: Chris Do’s Mindset Shift for Pricing, Negotiation & Brand Power

Money, identity, and confidence collide in this sharp conversation about how to price yourself and win bigger opportunities. In this condensed summary of The BigDeal with host Codie Sanchez and guest Chris Do, the original full-length episode is distilled into a quick listen in minutes so you can get the key ideas fast. Learn how to approach negotiation with a “with or without you” mindset, ask for raises using SMART goals, and handle client pushback without overexplaining. Chris also breaks down why charging more can be ethical, how to think about price anchoring and budget ranges, and why branding is really about identity, belonging, and status. You’ll also hear why “different is better than better,” how confidence follows mastery, and what people-pleasing has to do with self-worth. Listen now to get the key ideas in minutes.