The BigDeal: Geoff Woods on Turning AI Into a Business Growth Partner

AI isn’t valuable because it’s fast—it’s valuable when it solves the right business problem. In this condensed version of The BigDeal, Codie Sanchez talks with Geoff Woods about using AI for business growth, productivity, leadership, and decision-making, with a focus on strategy over hype. In the full conversation, the ideas are distilled into a much shorter listen so you can get the key takeaways in minutes. Woods explains his CRIT framework—Context, Role, Interview, Task—and shows why the best AI prompts start with clear thinking, not generic automation. He shares real-world examples, including a virtual board rehearsal and a debt restructuring that saved a company $300 million in ten minutes. You’ll also hear why most people should use AI as a thought partner, how leaders can build more self-directed teams, and how to avoid outsourcing your reasoning. Listen now to get the key ideas in minutes.