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The bigger story behind 3rd party cookie deprecation & what it means for marketers episode artwork

EPISODE · Feb 2, 2024 · 39 MIN

The bigger story behind 3rd party cookie deprecation & what it means for marketers

from The CMO Whisperer · host Steve Olenski

 My guest this week is Richard Howe. Richard is an accomplished entrepreneur, tech executive and board member. He served as a senior executive at FinTech innovator, Fair, Isaac and Company, the inventor of the FICO score, which profoundly changed the way credit worthiness is evaluated. He was also chief strategy officer at Axiom, the inventor of direct to consumer data based marketing. Richard is currently the chairman and CEO of Inuvo, a market leader in artificial intelligence, aligning and delivering consumer oriented product and brand messaging strategies online based on powerful, anonymous, and proprietary consumer intent data, for agencies, advertisers, and partners.

Episode metadata supplied by the publisher feed · Published Feb 2, 2024

What this episode covers

My guest this week is Richard Howe. Richard is an accomplished entrepreneur, tech executive and board member. He served as a senior executive at FinTech innovator, Fair, Isaac and Company, the inventor of the FICO score, which profoundly changed the way credit worthiness is evaluated. He was also chief strategy officer at Axiom, the inventor of direct to consumer data based marketing. Richard is currently the chairman and CEO of Inuvo, a market leader in artificial intelligence, aligning and delivering consumer oriented product and brand messaging strategies online based on powerful, anonymous, and proprietary consumer intent data, for agencies, advertisers, and partners.

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The bigger story behind 3rd party cookie deprecation & what it means for marketers

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This episode is 39 minutes long.

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This episode was published on February 2, 2024.

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 My guest this week is Richard Howe. Richard is an accomplished entrepreneur, tech executive and board member. He served as a senior executive at FinTech innovator, Fair, Isaac and Company, the inventor of the FICO score, which profoundly changed...

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