The Biggest Business Decision I Made This Year (Hint: It Wasn't Social Media)

Have you ever felt like you're doing everything you're "supposed" to do in your business—creating content, growing your audience, chasing the algorithm—but something still feels off? In this episode of Social Media Decoded, Michelle Thames shares the biggest business decision she made this year and why it completely changed the direction of her business. Instead of focusing on creating more content, she made the intentional decision to build community—and it has led to more opportunities, stronger relationships, speaking engagements, partnerships, and meaningful business growth. Michelle takes you behind the scenes of why she's investing in local businesses, hosting Coffee & Connections, organizing intimate networking dinners, and creating Connected & Paid Live. She explains why relationships have become her most valuable marketing strategy and why building a community will always outperform chasing followers. If you're an entrepreneur, content creator, or business owner wondering how to build a brand that lasts, this episode will challenge the way you think about marketing, networking, and business growth. In This Episode You'll Learn: Why building community is more valuable than creating endless content The biggest business decision Michelle made this year How relationships create opportunities that algorithms never can Why local community building has become part of Michelle's business strategy The difference between building an audience and building a community How networking events can become relationship accelerators Why saying "no" creates space for bigger opportunities How to build a business that aligns with your values instead of trends DM Michelle the word "COMMUNITY" on Instagram if this episode resonated with you and share what you're building. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.