The Biggest Challenges Facing Marketers: The New CMO Survey

Episode 16 of the Influencers podcast, hosted by The Conference Board, titled "The Biggest Challenges Facing Marketers: The New CMO Survey" was published on December 10, 2021 and runs 34 minutes.

December 10, 2021 ·34m · Influencers

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Episode Description

Ever since the mass adoption of all things digital, the job of a Chief Marketing Officer has become increasingly complex, changeable, and challenging.

In 2008, Professor Christine Moorman at the Fuqua School of Business, launched "The CMO Survey" to quantify these challenges and understand how CMOs around the world were feeling about them.

To discover the good news from the latest CMO Survey, join Christine and Ivan Pollard, leader of the Marketing and Communications Center at The Conference Board, as they discuss the new results and what lies ahead for marketers.

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