The Biggest Changes in Online Business Since 2021: What's Working and What's Not

If you’ve felt like running an online business has been a little different (or a lot harder) lately, you’re not imagining things. Since 2021, the online business world has shifted dramatically. Buying behaviors have changed, certain offers aren’t landing the way they used to, and even your favorite strategies might feel stale. In this episode, I’m breaking it all down – what’s changed, what’s working right now, and what to rethink as we head into 2025.I’m answering the questions I know you’ve been asking: Why does it feel like freebies aren’t working as well? Is there more competition for online courses or memberships today? Is social media engagement down for everyone? This episode is about giving you clarity. I’ll walk you through the trends I’m seeing in my business and with my clients, so you can focus on what makes an impact and feel confident in your strategies moving forward.You’ll learn:What buying behaviors have shifted since the online business “pandemic boom” of 2020-2021.Why some business owners (including myself!) are moving away from freebies.Which offers and funnels are the most resilient in the ever-changing world of online business.How you can strategically use AI tools to make marketing your business even simpler.The strategies and trends that aren’t resonating anymore (and how to avoid them).If you’ve been wondering how to adapt your business to the current trends or questioning if your strategies still hold up, this episode has the answers you need. Listen now and walk away with clarity on how to set your business up for success in 2025.Text us and let us know what you thought of the episodeAre you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.