EPISODE · Dec 18, 2024 · 22 MIN
The Biggest Customer Conundrum
from REWORK · host 37signals
Bigger isn't always better. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share the drawbacks of chasing high-profile, enterprise deals. The two founders explain why they prefer their business model that's built around serving smaller clients. Key Takeaways: 00:35 – The biggest clients can quickly become the biggest burden and the biggest risk 07:10 – The hidden costs of “whale-sized” clients 12:35 – Things to consider when defining your ideal client 17:02 – Knowing what types of clients you'll enjoy working with 19:53 – How venture capital funding can make a difference when choosing your ideal clients Links and Resources: "Don't have a biggest customer" from Jason Fried's HEY World "A Static Business is a Healthy Business" from Jason Fried's HEY World Books by 37signals 30-day free trial of HEY Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X
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Bigger isn't always better. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share the drawbacks of chasing high-profile, enterprise deals. The two founders explain why they prefer their business model that's built around serving smaller clients. Key Takeaways: 00:35 – The biggest clients can quickly become the biggest burden and the biggest risk07:10 – The hidden costs of “whale-sized” clients12:35 – Things to consider when defining...
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The Biggest Customer Conundrum
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