The Biggest Customer Conundrum

Bigger isn't always better. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share the drawbacks of chasing high-profile, enterprise deals. The two founders explain why they prefer their business model that's built around serving smaller clients. Key Takeaways:00:35 – The biggest clients can quickly become the biggest burden and the biggest risk07:10 – The hidden costs of “whale-sized” clients12:35 – Things to consider when defining your ideal client17:02 – Knowing what types of clients you'll enjoy working with19:53 – How venture capital funding can make a difference when choosing your ideal clientsLinks and Resources:"Don't have a biggest customer" from Jason Fried's HEY World"A Static Business is a Healthy Business" from Jason Fried's HEY WorldBooks by 37signals30-day free trial of HEYSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X