The Biggest Failure Is Never Trying | KOH Sprouts Market Tour

Michael Chernow and Mattiy Christofferson sit down inside an RV after six exhausting days on the road launching the Kreatures of Habit Daily Bar at Sprouts stores across the West Coast.In this raw, off-the-cuff conversation, they break down the reality of building a company, the pressure founders feel when comparing themselves to massive brands, and why obsession is often required to succeed. They also discuss delegation, maintaining momentum, creating your own luck, and learning to accept that nobody will execute your vision exactly like you.Michael opens up about nearly sacrificing his marriage for business, the dream he is still working toward, and why success is meaningless if it costs you the people you love. This episode is a reminder that the biggest failure is not losing—it is reaching the end of your life knowing you never tried.Follow the journey as Kreatures of Habit and Ops Run travel across the country connecting with runners, run clubs, and local communities.