the biggest lie about starting a non-alc business, and why it's keeping you stuck

They told you that launching a non-alc business takes millions in funding, insider connections, and a nonstop hustle mindset. They lied. In this episode, I'm debunking the 3 most toxic myths keeping passionate founders stuck—and showing you exactly what it really takes to build a successful non-alc brand from the ground up. You'll learn: Why you don't need venture capital to get started (and what to build instead) How "not being an expert" can be your superpower Why burnout culture is the trap, not the blueprint Real-world stories of scrappy, sustainable non-alc brands that blew up by doing things differently Whether you're dreaming of a bottle shop, a bar, a beverage line—or still figuring it out—this episode is the mindset shift you didn't know you needed. 🎯 Ready to change the rules and finally move forward? Learn more about the Bula Boss program: www.marinamars.com/bulaboss