The Biggest Lie in Business: Strategy Happens at the Top

Strategy starts at the top, but competitive advantage is built in the middle. Has your boss ever told you that you need to be more strategic? If you want to demonstrate your strategic ability, you need to understand the role you play in building your company’s competitive advantage.Competition isn’t won or lost based on the strategy that the board sets. It depends much more on how the strategy is executed where it matters most: in the day-to-day business of the middle layers.In this episode, I give you a little gem of wisdom for how to maintain your company’s competitive advantage, despite the fact that you may not be directly involved in setting the strategy.————————Have you taken our free Leadership Blindspot test?✨ In just 5 minutes you’ll uncover the hidden leadership habits holding you back.Get your Blindspot Score and know exactly what to fix before it costs your career!TAKE THE FREE TEST HERE————————You can connect with me at:Website: https://www.yourceomentor.comFacebook: https://www.facebook.com/yourceomentorInstagram: https://www.instagram.com/yourceomentorLinkedin: https://www.linkedin.com/in/martin-moore-075b001/Youtube: https://www.youtube.com/@YourCEOMentor————————Our mission here at Your CEO Mentor is to improve the quality of leaders, globally. Your boss wants more with less. Your team wants less, full stop. You're stuck in the middle.Leadership Beyond the Theory is 9 weeks to promotion-ready leadership.2,800+ leaders from 150+ organisations. 99% would recommend.Doors are now open for the June 2026 cohort, they close Fri 26 June!Join the cohort here: https://go.leadershipbeyondthetheory.com/ Hosted on Acast. See acast.com/privacy for more information.