The Biggest Marketing Lesson From 2022 Super Bowl Commercials

This week we welcome Veronica Thomas on the show to discuss this year's Super Bowl commercials and some advertising lessons we can learn from them.  Veronica holds a Ph.D. from Kent State University and is an Associate Professor at Old Dominion University. Her expertise is in the area of consumer psychology, and her research focuses on social influence in the context of consumer-brand relationships and advertising.  Dr. Thomas has received national media coverage for her expertise in outlets such as MarketWatch, Forbes, and Cosmopolitan. You can learn more about her by visiting https://www.veronicalthomas.com/