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EPISODE · Feb 18, 2026 · 5 MIN

The biggest misconception CMOs have about what AI agents can actually replace today

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Most AI agents fail because companies lack proper data context and foundations. Ariel Kelman, President and CMO at Salesforce, explains why 95% of generative AI pilots don't deliver measurable business impact. He discusses Salesforce's trust-first approach with AgentForce, which has generated over $27 million in incremental pipeline and saved $100 million through automated customer support handling 77% of cases.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Feb 18, 2026

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The biggest misconception CMOs have about what AI agents can actually replace today

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