The Biggest Mistake Brands Make in AI Search (feat. Jeff Tucker)

What does it actually look like to build an AI search strategy for a major fintech company?In this episode, AthenaHQ’s CEO Andrew Yan sits down with Jeff Tucker, Senior Director of SEO & GEO at SoFi, to learn how his team enhances their AI search visibility across 12 business units with dozens of competitors and tens of thousands of tracked prompts in the mix.You'll learn:How Jeff made the transition from traditional SEO to AEO/GEO (Answer/Generative Engine Optimization), and why he sees them as inseparableThe biggest mistake companies make when refreshing old content for AI searchHow SoFi structures its team and organic content strategy to cover both SEO and AI search visibility A tactical framework for bucketing prompts by intent to uncover gaps in Share of VoiceHow Jeff uses AthenaHQ to surface opportunities and turn insights into action across SoFi’s affiliate, content, and SEO teams🔗 Learn more about Athena HQ: athenahq.ai