EPISODE · Jun 9, 2026 · 26 MIN
The Biggest Mistake Companies Make With Marketing and Product
from The CMO Club · host Breanna Lawlor
Many marketing leaders assume short CMO tenure is a strategy problem. Jay Livingston sees it differently. In this conversation, the former Shake Shack CMO argues that one of the most overlooked drivers of CMO success is alignment with the CEO—not just on business goals, but on how both leaders see the world, evaluate opportunities, and define what great looks like.Jay also shares lessons from overseeing marketing, product, supply chain, and digital at Shake Shack, why challenger brands win by embedding marketing into product development, and how marketing leaders should approach AI without losing sight of what ultimately drives brand value: human connection, community, and customer experience.Resources from this episode:Join the CMO Club CommunitySubscribe to the newsletter to get our latest articles and podcastsConnect with Jay on LinkedIn
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Many marketing leaders assume short CMO tenure is a strategy problem. Jay Livingston sees it differently. In this conversation, the former Shake Shack CMO argues that one of the most overlooked drivers of CMO success is alignment with the CEO—not just on business goals, but on how both leaders see the world, evaluate opportunities, and define what great looks like. Jay also shares lessons from overseeing marketing, product, supply chain, and digital at Shake Shack, why challenger brands win b...
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The Biggest Mistake Companies Make With Marketing and Product
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