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EPISODE · Feb 5, 2026 · 5 MIN

The biggest mistake in building orchestration workflows

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Creative teams waste hours on approval bottlenecks and unclear handoffs. Christine Royston, CMO at Wrike, explains how AI-powered workflow orchestration eliminates these friction points. She details automated approval routing systems that clarify roles and responsibilities, plus integration strategies that keep all creative collaboration within a single platform to prevent conflicting feedback loops.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Feb 5, 2026

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The biggest mistake in building orchestration workflows

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