The Biggest Problem with Marketing and How to Fix It with John Hinson

In today’s episode, I had the pleasure of speaking with John Hinson of Spotlight Branding. We had a really great conversation about marketing, but not from your usual perspective.    I think a lot of times when we, as law firm owners, want to solve a problem, we literally want to press a button and poof our marketing works, or we want to hire someone that we can just hand them a check and say, here, you go do the marketing thing while I go practice law - and that's how my business will grow. But John actually teaches and promotes a way of being more strategic with your marketing, fixing things that are kinks in your funnel.    I can’t wait for you to apply some of these gems to your own business! Stay tuned! In this episode we discuss: Marketing, but not from the usual perspective. Fixing the problems in your marketing funnels. Ways of being more strategic with your marketing to save more time and money. Getting people from cold to warm and finally be interested in your business. Generating business from current and past clients by nurturing the relationship.  Creating a consistent marketing ecosystem that does much more to generate leads.   Guest Bio:   John Hinson is an author, podcast host, and Marketing Manager at Spotlight Branding and has spent the last  several years helping law firms grow by maximizing their referrals and attracting the right kind of clients. He is the  host of The Law Firm Marketing Minute and Center Stage, two popular podcasts dedicated to helping lawyers and  other white-collar professionals overcome marketing and business development challenges that they face while  running their own firm.    He is passionate about helping entrepreneurs and small business owners build marketing systems and internal  processes that help their businesses run smoothly and achieve their growth goals.    John received his Master’s degree from East Carolina University. In his free time, he has written and published  more than 15 books on lesser known historical events and built a website documenting over 200 waterfalls along  the Appalachian Mountains.    Contact info:   John Hinson  - SpotlightBranding.com/solo – Free Resources   Website URL: www.spotlightbranding.com   Email: [email protected]   Phone Number: 17046432238   Facebook url: https://www.facebook.com/spotlightbranding   Twitter Username: @SpotlightLawyer   LinkedIn url: https://www.linkedin.com/company/2379244/   YouTube Channel: https://www.youtube.com/channel/UCPWwPRr0bqxZgflPgkgcebg   Instagram username: @SpotlightLawyer Allison Bio:   Allison C. Williams, Esq., is Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.   In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers.  She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money.  Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms.  Contact Info:   Contact Law Firm Mentor: Scheduler: https://meetme.so/LawFirmMentor     Snippets   00:17:59 (43 Seconds)  John Hinson: And just, it makes it so that people understand, OK, this you're the lawyer for the job. This is what you cover. This is how you can help. And we've seen that just doing that, that simple little strategy right there. You know, our clients come back to us. Every email they send out multiple requests for new business or repeat business or referrals or anything like that every single month. Allison Williams: Yeah. Well, I think what you're saying right here is just pure gold because I think a lot of lawyers don't start the process of content marketing because they think, OK, great. Now I have to sit down and download my brain and write a legal treatise, and they want to put five thousand details in. And I always say less is more here, right? You're not, you're not speaking to a judge, you're speaking to a person who just needs to know that you know what you're talking about.