The Biggest Threat to Community Managers is Themselves

Jeremiah Owyang, Founding Partner of Kaleido Insights joins the Social Pros Podcast to talk about how the biggest threat to community managers is themselves.   Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud  SocialMedia.org   Full Episode Details The main aim of digital transformation is to anticipate customer needs and provide them with a great customer experience. Unfortunately, many companies are focussed on digital transformation, but they've forgotten why. Jeremiah Owyang, Founding Partner of Kaleido Insights, insists that just because you can do something doesn't mean that you should, and that rings true for digital transformation. He's a great believer of self-care within the industry and explains the best way to advance our social media careers whilst understanding the pressures we face. Social media is ever-changing, which means there's an immense pressure to keep up and a high chance of failure. Fortunately, Jeremiah has mapped out the lifecycle of social, which could help you understand where to make changes within your business and connect with your audience effectively.   In This Episode: 05:44 – What is digital feudalism? 07:55 – Where we are in the lifecycle of social 09:06 – The skills needed for modern day social media professionals 11:32 – The biggest challenges in digital transformation 16:30 – Are social media failures due to cultural weaknesses 21:32 – What is Community Manager Day? 30:14 – Jeremiah's one tip for aspiring social pros   Resources: Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Find out more about Emma's email marketing platform Read Jeremiah's blog here Check our David Armano's blog here Jeremiah recommends reading articles by Amber Mac Listen to our podcast with Scott Monty here   Visit SocialPros.com or more insights from your favorite social media marketers.