The Biggest Threat to Hospitality Right Now (It’s Not AI)

Hospitality is under pressure like never before.Rising costs. Shrinking margins. Increasing uncertainty.And at the same time, a wave of AI and technological change reshaping how the industry operates.In this episode, Adam is joined by Robert Richardson, Chief Executive of the Institute of Hospitality, to unpack what’s really happening behind the scenes — and what it means for the future of hospitality.Together, they explore:The growing gap between operating costs and what guests are willing to payWhy hospitality is still misunderstood (and undervalued) by governmentThe case for recognising hospitality as a true professionHow leaders can navigate uncertainty and build resilient teamsWhere AI fits in — and where it absolutely doesn’tWhy human connection will remain at the heart of great hospitalityDespite the challenges, one thing is clear:Hospitality isn’t going anywhere.It remains one of the most important industries in society — shaping the moments that matter in people’s lives. Want to understand how your hotel is showing up in AI search?👉 Get your visibility score at scoreplan.ai