EPISODE · Oct 18, 2022 · 50 MIN
The Biggest Threat to SEO w/ AJ Kohn
from Content and Conversation: Organic Growth Insights from Siege Media · host AJ Kohn, Blind Five Year Old, Siege Media, Ross Hudgens
Show Notes:00:10: Welcome, AJ Kohn, Founder, Blind Five Year Old00:42: The current threat to SEO5:33: What’s causing hesitation towards SEO?7:30: SEO measurement and A/B testing9:25: Data-informed vs. data-driven culture15:38: Potential solutions for SEO resistance19:35: How to quantify SEO impact for clients28:03: The rapid growth of long-tail search36:10: Google’s featured snippets, good or bad for SEO?40:02: AJ’s seoClarity review42:10: What AJ learned in 2022Show Links:Visit AJ’s blog: Blind Five Year OldFollow AJ on LinkedInFollow Ross on TwitterSend us an email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing
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What this episode covers
With over 20 years of experience in performance marketing, analytics, SEO, and forecasting, AJ Kohn knows the importance of patience when handling clients that don’t want to wait to see results. When clients expect immediate results, it can be hard for any marketing agency to adjust to the pressure from executive teams. AJ says a “lack of throughput” is not only a “threat” to SEO’s impact, but the leading cause of clients' hesitation toward SEO marketing. In this episode of Content & Conversation, Ross and AJ talk about the whole of SEO being greater than the sum of its parts — and how micromanaging every part of the SEO process should be put on the back burner when looking at SEO marketing strategies. Listen along as they discuss the benefits of taking risks with SEO, how long-tail keywords affect SEO, and how to easily quantify SEO impacts to make it easy for hesitant prospects to understand.
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The Biggest Threat to SEO w/ AJ Kohn
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