The Billboard Business: How One Sign Can Make $180K a Year

What if an old roadside billboard could generate $30,000 to $40,000 a year, then be converted into an asset producing $150,000+?In this episode of JackQuisitions, Jack Carr breaks down the billboard business, including how billboard owners make money, what makes certain locations so valuable, and why converting a static billboard to digital can dramatically increase its revenue potential.Jack covers billboard pricing, permits, ground leases, traffic counts, digital conversions, and how he would approach buying his first billboard in a market dominated by major operators like Lamar Advertising.━━━━━━━━━━━━━━In this episode, Jack covers:• How billboard businesses actually make money• Why permits and location can be more valuable than the billboard itself• How a static billboard can generate $30K–$70K+ per year• Why digital billboards can produce $150K+ from the same location• The ground lease mistake that can destroy a billboard investment• What Jack would look for when buying his first billboard• Why smaller markets and overlooked locations could offer the best opportunities━━━━━━━━━━━━━━Follow Jack for More Business & Acquisition Insights𝕏: https://x.com/thehvacjack━━━━━━━━━━━━━━Quick StaffersHire trained HVAC and plumbing CSRs without the overhead of traditional hiring. Save $500 on your first placement with Quick Staffers: https://www.quickstaffers.com/ Send us Fan MailJackquisitions Newsletter:Your favorite source for how to buy small businesses.🖊️ Sign up HERE for more insights 📢 Enjoyed the episode? ✅ Like, Comment & Subscribe for weekly insights on business acquisitions, deal flow, marketing, and growth strategies!📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.