The Billion Dollar Influencer Economy

There are a reported 13 million full time influencers in the U.S. today. According to Goldman Sachs, the influencer economy is worth around $250-billion, a number expected to double by 2027. Despite its quick rise, the influencer economy remains a nascent industry that, in many ways, has no meaningful oversight or standard and practices. We're joined by Emily Hund, author of 'The Influencer Industry: the quest for authenticity on social media' to better understand one of our quickest growing cultural and economic sectors, and the need to professionalize the industry, before it's too late. In this episode, we refer to a previous installment of Front Burner, which you can find below:The Dark Side of Family Influencers Apple/SpotifyFor transcripts of Front Burner, please visit: https://www.cbc.ca/radio/frontburner/transcripts