The Bird Flu Outbreak in China and its Effects on the Home Care Industry

The H7N9 virus - or Bird Flu as it is commonly called - is again spreading in China with 126 known infections as of May 1. Serena Jian, Senior Research Analyst for Home Care, Tissue and Hygiene at Euromonitor, says that previous outbreaks in China led to a boom in the home care industry, with concerned consumers rushing to stores to purchase items such as bleach, household antiseptics and disinfectants. News coverage and education about the bird flu and its prevention will also likely add to home care sales.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.