The Birth of Consumer Psychology: From Rationality to Emotion

This episode traces the evolution of consumer psychology from early 20th century rational economic theories to modern emotional decision-making models. We explore how Edward Bernays, Sigmund Freud's nephew, revolutionized marketing by introducing psychological manipulation in advertising during the 1920s. The episode concludes with the groundbreaking motivational research of Ernest Dichter and how it transformed the advertising industry's understanding of consumer behavior. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.