The Bizarre Parable of New Coke, Chapter One: Sweeter, Stranger, Strange

from Ridiculous History · host iHeartPodcasts

Heads-up! We are extremely biased on this one. Back in the 1980s, Coca-Cola was terrified of losing the Great Soda War to Pepsi. In the depths of desperation, they futzed with the golden goose — the secret formula for one of the most popular sodas on the planet. In the first spicy sip of this two-liter series, Ben, Noel, and Max discover a grand conspiracy to boost sales… and a genuine culture war looming on the horizon.See omnystudio.com/listener for privacy information.

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This episode was published on May 21, 2026.

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