The Blair Witch Project
from WHAT WENT WRONG
In 1999, a found footage documentary showed audiences the terrifying last days of 3 intrepid filmmakers before they disappeared forever. Thanks to the popularity of the film, their mothers received condolence calls and police offered to reopen their case - there was just one problem… they were actors and they were very much alive. ‘The Blair Witch Project’ shattered box office records thanks in no small part to its brilliant viral marketing campaign. But while studios made millions, its incredibly talented young stars were essentially left for dead.
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