The Blair Witch Project and Modern Marketing

Download at Archive.org How did The Blair Witch legend get so big? How deep was its impact on modern marketing?  Films Discussed: Slacker (1990) Clerks (1994) Curse of the Blair Witch (1999) Star Wars: Episode I - The Phantom Menace (1999) The Blair Witch Project (1999) Book of Shadows: Blair Witch 2 (2000) 2012 (2009) Wrong Turn 6: Last Resort (2014)  Blair Witch (2016) Sources: https://eprints.qut.edu.au/41191/1/BLAIR_WITCH_Unpublished_Teaching_Case_Study_Jon_Silver_%281999%29.pdf https://movies.stackexchange.com/questions/27281/what-was-the-first-website-to-be-created-specifically-to-promote-a-movie   https://broadly.vice.com/en_us/article/gyxxg3/they-wished-i-was-dead-how-the-blair-witch-project-still-haunts-its-cast https://variety.com/2016/digital/news/snapchat-360-video-ad-sony-dont-breathe-1201839237/ https://www.thedrum.com/news/2016/09/23/how-the-original-blair-witch-project-ushered-new-era-viral-movie-marketing https://www.site-seeker.com/blair-witch-project-still-greatest-marketing-campaign-15-years/ https://www.denofgeek.com/us/movies/blair-witch/258509/blair-witch-and-the-rise-of-viral-movie-marketing  https://www.rollingstone.com/movies/movie-news/space-jam-forever-the-website-that-wouldnt-die-70507/  https://www.thrillist.com/entertainment/nation/blair-witch-project-true-story-burkittsville-maryland http://www.ihorror.com/copies-wrong-turn-6-indefinitely-recalled/ LIKE, COMMENT, SUBSCRIBE!! ----------------------------------------­­--- Merchandise ► https://www.redbubble.com/people/afterdarkanalys/ Patreon ► https://www.patreon.com/AfterDarkAnalysis Ko-fi ► https://ko-fi.com/afterdarkanalysis Social Media Links Facebook ► https://www.facebook.com/pg/AfterDarkAnalysis Twitter ► https://twitter.com/AfterDarkAnalys instagram ► https://www.instagram.com/after_dark_analysis/ Google+ ► https://plus.google.com/u/1/102635285505884780395 Imgur ► https://imgur.com/user/bloodgutssc/posts Pinterest ► https://www.pinterest.com/afterdarkanalysis/ Tumblr ► https://www.tumblr.com/blog/afterdarkanalysisyt ----------------------------------------­­--- Music There's Probably No Time by Chris Zabriskie is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Source: http://chriszabriskie.com/uvp/ Artist: http://chriszabriskie.com/