The BLISTER+ Story

What if your health plan actually worked for active people?In this episode, Jonathan Ellsworth, Founder and Editor in Chief of BLISTER, joins us to share the story behind BLISTER+—a membership built for those who love to move. From weekend hikers to elite skiers, BLISTER+ is redefining what it means to stay healthy, proactive, and supported.We talk about the broken healthcare system, why traditional insurance is covering less and less physical therapy, and how BLISTER+ is creating real change—no denied claims, accessible coverage, and real value for those doing all the right things.This conversation is a must-listen for anyone who wants to protect their health, their passion, and their community.