The Bloom Show – Evening Blooms: Celebrating Women in Flowers (Women's Day Special Episode)

We had an incredible episode for The 5th Annual Bloom Show Women's Day Round Table, a tradition we've proudly continued since 2021.🌿💪Three  influential women in the floral industry joined us for an insightful roundtable discussion:💐 Kate Penn – CEO, Society of American Florists (SAF)💐 Dr. Melinda J. Knuth – Assistant Professor of Horticultural Science, North Carolina State University💐Carmen Lucia Marquez Hernandez – Marketing Manager at Ball SB, a division of Ball Horticulture Co.Kate Penn has led the Society of American Florists (SAF) as CEO since 2017, driving industry advocacy, education, and community-building.Dr. Melinda Knuth focuses on consumer and market research, helping the horticulture industry understand plant-buying behaviors and trends.Carmen Lucia Marquez Hernandez, Marketing Manager at Ball SB, brings a fresh, consumer-focused approach to new flower introduction helping grow the love of flowers and the industry. Don't miss this chance to hear their stories, insights, and expert advice!🔔 Subscribe to The Bloom Show for all the top floral industry highlights, trends, innovations, and more!