The Bloom Together Takeover: How Mother's Day Fits w/ Obligation Floral Purchasing Theory of P&P

Are you strategizing for Mother's Day marketing? 🌷Catch the replay of this month's second episode of The Bloom Show, originally aired live on April 16, 2024. 🙌We were excited to host Thomas Prince from Prince & Prince, Inc. as he led a captivating discussion on consumer floral purchasing for Mother's Day.Thomas delved into the significance of Mother’s Day in the floral industry, presenting research on consumer floral purchasing trends. His insights underscored the substantial percentage of floral-buying households that purchase for Mother’s Day, hinting at the holiday's potential as a promotional vehicle for year-round sales.With Mother's Day just around the corner, this episode promises invaluable insights for floral business owners aiming to maximize profits during this pivotal industry event. 💯🌹So, listen until the end so you won’t miss any beneficial insights! 🎥