The Blueprint For Building Award Winning Spirits Brands And The Worlds Most Luxurious Liquors | Brett Berish

This Millionaire Mindcast episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/MINDCAST and get on your way to being your best self. Today, we have an enlightening conversation with a remarkable individual whose life journey is nothing short of inspiring, Brett Berish, a person whose remarkable transformation and achievements are attributed to a single, pivotal change in attitude that altered his destiny, uncovering the wisdom, lessons, and experiences that have defined Brett's life, understanding why so many individuals encounter failures in their entrepreneurial endeavors, uncovering the well-guarded secret behind building a successful brand, shedding light on the strategies and principles that have propelled Brett to the forefront of branding excellence! Brett Berish is a father and husband, an entrepreneur, brand-builder, and CEO of Sovereign Brands, creators of a smash-hit portfolio of wine & spirits brands. The company's most recent innovation, Villon, as well as the Luc Belaire sparkling wines, Bumbu rums, McQueen, and the Violet Fog gin. Brett is the host of the podcast Self Made, in which he speaks with celebrities, creatives, and influencers on how they become successful. Having been in business for four generations, Sovereign Brands is a true family-owned wine and spirits firm. Since 1999, it worked to achieve its vision of becoming the most inventive brand-creator in the wine and spirits sector.  Brett believes that trying to be everybody else and not trusting your own instinct make things complicated. He always makes sure he is not chasing money but happiness. Also, Brett doesn't believe in buying the consumer but believes in his brand with passion. Never take everything as a transaction but take things naturally and organically! Some Questions I Ask: Talk to me a little bit about the family and the dynamics that you guys going on right now?    How did you fall into the spirits industry and how did it all come about? Where did this inception of Sovereign Brands begin from? What were some of those learning lessons in those first five years in your business that helped you flourish going forward? What were some of the ingredients and what made that such a successful brand? What are some of the mistakes that you feel brand builders make nowadays? How do you approach a new brand and drive to generate revenue? What was your strategy behind the emotion and experience that you were giving people when they’re interacting with your brand? How do you tease down the trends that you are intrigued by and want to learn more about?  How are you getting that awareness, attention, and attraction behind your brands? How have you been able to build that army of people that do their part in your business? How are you continuing to engage, structure, and challenge yourself on a daily basis? Are you working on anything new right now? What’s the big vision for Sovereign Brands? What’s your approach to wealth-building look like through Sovereign Brands and in your own world?   In This Episode, You Will Learn: The attitude that changes Brett's life. Why do you need to prevent it constantly. The secret of building a successful brand. Why most people fail in their business. The difference between great brands and brands that don’t exist.   Quotes:  “If you’re too close to something, you don’t see the opportunity.” “Not having a plan is a great plan.” “As long as you do more positive things and negative, you’ll get there.” “I want to go and set the train, I want to be the early guy.” “If it’s trendy I don’t wanna touch it.” “You give up some things but you get some things, you got to choose your path and be happy with it.”   Connect with Brett Berish on:  https://www.brettberish.com/ https://www.instagram.com/brettberishceo https://www.instagram.com/officialbelaire/?hl=en https://www.instagram.com/originalbumbu https://www.instagram.com/mcqueenvioletfog https://www.instagram.com/villonfrance   Sponsor Links: HelloFresh: Visit https://hellofresh.com/50mindcast or Use the code 50MINDCAST to get 50% off plus free shipping! Caldera Lab: Visit https://calderalab.com/MINDCAST or use the code MINDCAST to get 20% off! Accredited Investor List - Text "DEALS" to 844.447.1555 Free Financial Audit: Text "XRAY" to 844.447.1555 Upcoming Events: Text "Events" to 844.447.1555 Millionaire Notes: Text "Notes" to 844.447.1555 Connect with Matty A. and Text me to 844.447.1555  Show Brought To You By: www.MillionaireMindcast.com