The Blueprint of an Industrial Website | Chris Dunkerley, Head of UI/UX at Axon Garside

Websites have often been seen as an afterthought for manufacturers, with the shop floor taking a primary focus.However, as Chris puts here, we think differently:"Ultimately, it's almost like the website should be the first machine on the on the on the, production line."In this episode of the Make and Market podcast, host Lawrence Chapman is joined by Chris Dunkerley, Head of UI/UX at Axon Garside, and Rob White, Marketing Manager at Axon Garside, to discuss best practices for manufacturing websites. They provide insights into common mistakes manufacturers make with their websites and share tips for creating an effective web presence that converts visitors into leads and customers.Key discussion points include:- Why manufacturers should shift focus from highlighting product features to emphasizing product benefits- The importance of clearly demonstrating your value proposition to stand out from competitors- Common oversights like not having lead capture forms on site or focusing too much on specifics, rather than solving customer problems- The reasons why some manufacturers hesitate to invest in their websites and view it only as a cost- Ways to optimise site architecture to better engage your audience- Key questions to understand if your website is actually generating business resultsExplore our library of podcasts