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Mar 11, 2021 43 min

The blurring lines between digital marketers and event marketers

from Catalyst

Michael Balyasny is the founder and chief visionary behind Attendify, a software that bridges the gap between digital marketing and event marketing. As a product and design-driven entrepreneur, Michael is recognized as an expert in event technology, an industry that's grown to well over $30 billion dollars. In this episode, Michael joined LeadMD CEO Justin Gray to discuss how the B2B industry was impacted by COVID_19. They break down the rise of hybrid events, opportunities for innovation and why event success will always hinge on engagement. They also explore ways attendees can make the most of events, w...

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The blurring lines between digital marketers and event marketers

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