EPISODE · Apr 4, 2024 · 19 MIN

The Blurring Lines Between Search Intent & Optimization

from Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Cameron Gordon, SEO Manager at Rack Room Shoes, delves into optimizing eCommerce SEO using AI and search intent. A single can encompass multiple intents, introducing a layer of complexity to understanding search intent and optimizing content accordingly. As SEOs, we must adopt a test-and-learn mindset, continually analyzing user behavior and competitor research to ensure we’re meeting user needs. Today, Cameron discusses the blurring lines between search intent and optimization. Connect With: Cameron Gordon: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Cameron Gordon, SEO Manager at Rack Room Shoes, discusses the blurring lines between search intent and optimization.

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The Blurring Lines Between Search Intent & Optimization

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This episode is 19 minutes long.

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This episode was published on April 4, 2024.

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