The Bold Strategy That Saved GQ & Made It Matter Again

How do you take a brand from dated to defining? For Dylan Jones, it started with a clear vision, a few audacious hires, and the nerve to challenge tradition from the inside out.In this episode, Dylan reveals the calculated risks behind GQ’s reinvention, the behind-the-scenes battles that shaped its new voice, and how one outrageous idea proved he was the right person for the job.From navigating corporate pressures to redefining authenticity in media, it’s a candid look at transformation, leadership, and the power of trusting your vision when the stakes are high."IFS - award-winning Asset & Service Management software👉 Reimagine your operations at https://hppod.co/ifsai" Hosted on Acast. See acast.com/privacy for more information.