The Bold Truth About Building A Challenger Food Brand With Boundless Founder Cathy Moseley

What does it really take to grow a food brand from scratch and challenge the big players on shelf?In this episode of Fuelling Foodies: The Food Marketing Podcast, we’re joined by Cathy Moseley, founder of Boundless Activated Snacks - a brand that’s tearing up the rulebook on what healthy snacking can look like.From walking away from a city job to landing listings in Tesco and Waitrose, Cathy’s story is not your typical founder tale. We go deep into the highs, the failures, the learnings, and the bold moves that helped Boundless stand out in a saturated market.You’ll hear:Why challenger brands have to do things differentlyThe real story behind Boundless’ failed first attempt at OcadoHow to understand who your audience really is (and why it’s rarely who you first think)Why functional snacking is the future – and how to cut through the noiseThe truth about failure, gut instinct, and why “real” content performs bestThis episode is bold, honest, and packed with founder gold. Whether you’re building your own brand or leveling up your strategy... this one’s for you.LINKS & RESOURCES:Download our free guide: The Email Playbook - How one food & drink brand made £56.7K in email sales (with no extra ad spend!)Need help with marketing? Book a Strategy Call with KateSubscribe, share, and leave us a review if this episode inspired you, and tag us @kwmarketinguk to join the conversation.