The Bootstrapped Playbook for Founders to Build a Global Logistics Business using AI - Leroy Lawrence

Welcome to The Engine - Founders Stories Podcast. Host Donna Owen talks with Leroy Lawrence, the Founder of Pigee Inc, CEO of Quadron Capital Ltd, Angel Investor and Director at Lawrence Investment Holdings Ltd, and Chairman of Wellbeing of My Baby. Leroy shares how his travel struggles inspired Pigee, an AI-powered shipping tool that helps tourists and local shops send items home easily. He explains how he shifted from selling to travelers to working with global merchants, and how tech and data have guided the growth. Leroy also opens up about his journey, lessons from past businesses, and how he’s helping others succeed worldwide.Leroy isn’t just a founder; he’s driven to fix real problems. His journey from frustrated shopper to building Pigee shows his mission to help local sellers and global buyers connect with ease. By using tech, AI, and smart sales methods, he’s turning shipping struggles into a simple, helpful solution.Leroy spent years traveling and facing shipping problems before building Pigee to help others. His platform uses AI to make it easier for shoppers and shops to send goods worldwide. By focusing on real needs, Pigee helps local sellers grow, improves shipping, and creates new chances for people everywhere.Key Takeaways:Leroy’s path from traveler to founder of Pigee.How AI helps make global shipping easier.Why listening to feedback shaped the product.The role of data and automation in smart growth.Helping shops and sellers earn more with Pigee.Additional Insights:How Pigee’s AI helps shops send items with ease.Lessons from Leroy’s journey through wins and losses.The value of testing, feedback, and real-world learning.How simple tools can solve big shipping problems.Building a global business that helps sellers grow.Here are a few quotes from the episode:“Start small, test it, then put it on steroids.” - Leroy“Quitting never crosses my mind, just pivot until it works.” - Leroy“I don’t need validation. The data tells me if I’m right.” - LeroyJoin Leroy as he shares how Pigee’s smart tech, global mindset, and hands-on approach are helping sellers ship easier, grow faster, and turn simple ideas into a big business.Episode Highlights[00;00] - Teaser[01:16] - Introduction to Leroy Lawrence[01:51] - The Problem Leroy Was Trying to Solve[09:17] - How Pidgey Works[12:14] - AI and Automation in Shipping[15:56] - Leroy’s Early Entrepreneurial Journey[24:18] - Leroy’s University Experience and Early Ventures[27:44] - Career in Financial Markets[34:41] - Dynamic Pricing, Obsession with Excel, and Balancing Work and Life[43:47] - Building a Team and Company Culture[46:00] - International Expansion & Social Impact[54:24] - Advice for Aspiring Entrepreneurs[57:25] - Wrap-up and Closing ThoughtsFOLLOW THE GUEST & HIS COMPANY:Leroy Lawrence: https://www.linkedin.com/in/leroylawrence/ Pigee Inc: