the "boring" strategy to book more clients (without a huge following)

I'm breaking down the four things that actually turn Instagram content into client inquiries, using real examples from my social media managers who are scaling their business.This is the exact content strategy I teach my social media manager students who are booking clients with 300 to 8,000 followers, and it starts with a proper content funnel.What's covered:✨ The content funnel explained✨ Why your best-selling content will rarely be your most-liked content✨ Leveraging social proof✨ Why faceless content is holding you back✨ Content psychology: write for YOUR audience✨ Real examples from accounts with 300 to 9,000 followers, You do not need to go viral to book clients. You need the right mix of content, social proof in almost all of it, and your face on camera.xxEllen💕 Thank You to Rella for sponsoring this videoUse code ELLEN for 10% off your subscription:👉 https://getrella.com/?via=ellen👑 THE STUDENTS FEATURED IN THIS VIDEOMallory:https://www.instagram.com/malloryjardine/The Social Hauz:https://www.instagram.com/thesocialhauz/Areeya:https://www.instagram.com/areeyacheong/Social Vitality:https://www.instagram.com/social.vitality/Abigail:https://www.instagram.com/feijoasocial/_______________________________________________________________🎟 FREE SOCIAL MEDIA MANAGER SUMMITThree days, live on Zoom, completely free. Save your seat:https://www.ellenmackenzie.com/the-SMM-summit-2026📕 THE INSTAGRAM STRATEGY PLAYBOOK (50% OFF)Ten years of content marketing experience in one book, plus an AI knowledge file you can upload into Claude or ChatGPT to train your own assistant: https://www.ellenmackenzie.com/offers/d7pPgBE2/checkout?coupon_code=50OFF