The Bosch model for corporate digital impact

In this episode of Cutting Through, Lukas Preuss, Digital Communications Manager at Bosch, joins Scott Payton and Jonathan Holt to talk through the thinking and techniques behind Bosch’s phenomenal rise up the Corporate Digital Communications Index. Within a few years under Lukas’s leadership, Bosch has gone from mid-list to joint number one in the Index – all while balancing careful governance with a sense of authenticity and fun. Find out how Lukas and the team map out and execute continuous improvements; how they select and hone the rich stories that appear on bosch.com; Lukas’s views on the looming changes ahead for all digital comms teams; and more.